Welcome to the European Sports Marketing Agency
Some Of Our Clients
Virgin
Virgin was founded by Richard Branson in 1970 and is a respected worldwide company. It has many different sectors including amongst others; telephony, home entertainment, travel and music. Virgin operates in 50 countries worldwide, employing over 50,000 people. Virgin strive to make credible contribution towards sustainable lifestyles whilst meeting or exceeding the expectations of their staff, customers and other stakeholders.
EE
EE is a mobile network operator and internet service provider, the largest mobile network operator in the UK. A joint venture between Deutsche Telekom and Orange S.A. it operates under the EE, Orange and T-Mobile brands and was formed in 2010. EE aims to deliver the UK’s best service, through websites and service apps, over the phone and in-store. Investing £1.5bn over three years EE will rollout superfast 4G mobile services covering 85 towns and cities and aims to reach 98% of the UK population by the end of 2014.
Adidas
Adidas started in a small town in Bavaria, Germany. The aim was to provide athletes with the best possible equipment. Starting off with ordinary shoes who would have thought that 40 years later the shoes can now be fitted with computers which track, record and improve performance in sports? Adidas, now a leading sports manufacturer, will keep pushing with continuous innovations and most importantly, make sure they give the athlete the tools to be the best.
Audi
Audi is a German car manufacturer that designs, engineers, produces, markets and distributes cars. They have been a majority owned subsidiary of Volkswagen since 1966. Audi got its name by translating the Latin surname of August Horch (Founder) which in German means listen but becomes Audi in Latin. The famous four rings of Audi represent one of four car companies that banded together to create Audi’s predecessor company Auto Union. Quite simply the mission of Audi is ‘to delight customers worldwide’.
Lamborghini
Founded in the 1950’s by Ferruccio Lamborghini, it was first knows as Lamborghini Trattori. The first major innovation was in 2001 with the successor to the Diablo: the Murcielago. The new model was named after a famous fierce fighting bull. The car is a magnificent machine with its power having been boosted to 580hp increasing its speed, muscle and acceleration. The new model being unveiled in 2014 has brought about a new era for Lamborghini and the luxury sports car segment. A car many dream of but few have the pleasure to possess.
Nike
Originally known as Blue Ribbon Sports, Nike was founded in January 1964, originally operating as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of the boot of a car. A huge difference to today, where they are a worldwide known name supplied in shops on every high street. To bring inspiration and innovation to every athlete in the world, Nike co-founder, Bill Bowerman said ‘if you have a body, you are an athlete’.
BMW
The BMW Group is the world’s leading provider or premium products and premium services for individual mobility. Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identity.
Capcom
Capcom is a Japanese developer and publisher of video games, creating multi-million selling franchises such as Mega Man, Resident Evil and Street Fighter. Originally established in 1983, Capcom has since become an international enterprise with branches around the world. By continuously creating original content, CAPCOM of Japan has transformed itself into CAPCOM of the world.
Converse
Converse started on the court and got adopted on the street. Beginning as a rubber company to make sneakers and boots, they then found basketball and reinvented the sport. Converse sneakers showed up in rock clubs, on rappers and icons and on originals and rebels. Converse aim to stay true to their originality but also adjust with time to give great variety in styles and colour.
HMV
HMV is a leading retailer of music, film, games and technology with stores around the UK. They were made famous by the iconic ‘dog and trumpet’ trademark. The first store opened in Oxford Street in 1921. HMV strive to be the most successful retailer of music and books.
Jaguar
Jaguar create beautiful fast cars that bring the enjoyment and exhilaration of driving to life. Founded as the Swallow Sidecar Company in 1922 they originally made sidecars before developing passenger cars. The name was changed to Jaguar after WWII to avoid the unfavourable connotations of the SS initials.
Monster
Monster is an energy drink launched in 2002. The Monster company are known to support extreme sports such as BMX and Motorcross as well as Skateboarding and Snowboarding. Providing superior quality and great tasting, healthy, natural drinks they are marketed at a premium to competitive mainstream products.
Nintendo
Strongly committed to producing and marketing the best products and support services available. They believe it is essential not only to provide products of the highest quality but to treat every customer with attention, consideration and respect. Listening to customers they constantly improve products and services.
Topshop
Topshop is a one-stop shop for fashion conscious women. It is a British brand offering a wide product range that is trend driven at an affordable price. Their target audience is women aged 15-30, particularly focusing on students who they offer a 10% discount to.
Sponsorship
Many of the world’s best known brands work with the European Sports Marketing Agency to secure rewarding sponsorship opportunities on different platforms around the globe.
Marketing
You need to make every advertising penny count. Your brand needs to be seen by millions in the fastest growing sport in the world. By working with the European Sports Marketing Agency, we navigate you through the world of MMA, developing unique sponsorship opportunities that deliver proven results.
Branding
The Europeans Sports Marketing Agency provides its corporate clients with a full service brand development strategy to maximise visibility in the mixed martial arts community.
Endorsements
There are opportunities to endorse and sponsor mixed martial arts athletes competing in the largest organisations around the world both in and out of the cage, and ESMA is the agency to make it happen for you. Our reach within MMA is virtually unlimited and unmatched. Your brand will work together with our other sponsors to present athletes with incredible opportunities, while also maximising your brands budget.
Our Pro Athletes
Chi Lewis Parry - One FC Superstar
An Ex NBA player from London England, Chi is an intelligent, well spoken, hardworking sportsman and media personality. He stands at 6ft 10" tall, weighs 118kgs and he is of athletic build. Whether he is doing stunts on movie sets in Hollywood or competing for MMA world titles, Chi Lewis Parry was born to succeed.
Przemyslaw "Misiek" Mysiala - Ex Bellator Vet
A veteran of the MMA world, Misiek is a tough Light Heavyweight mixed martial artist. Having been around the sport for ten years, Misiek has a respectable record of 17-9 and has seen the sport evolve immensely from his early days in Poland where to fight MMA, at that time, was illegal. Winner of 4 world championship belts in 4 different organisations, Misiek continues to be at the top of his game. Finding opponents for this world class athlete is hard but when Misiek is not working as a body guard or on a movie set he is continuing to train to be the best in the world and striving to become champion for the fifth time.
Jason Radcliffe - UCMMA Athlete
A mixed martial artist from London, Jason is a 6ft 1" Middle weight professional athlete who will compete with any mixed martial artist who is put in front of him. Outside of MMA Jason works full time and is a dedicated family man but once inside that cage he becomes The Assassin, a character he has created for himself and has seen him in block buster movies such as kick ass 2, along with the likes of Chuck Liddell, Jim Carrey and john leguizamo. With a record of 7-2, Jason is durable, determined and destined to make it to the big time.
Mellony Geugjes - Invicta FC Athlete
A mixed martial artist living in Amsterdam, Holland. Mellony is Multiple world kickboxing champion, a professional boxer with an unblemished 10-0 record and 115lb professional mma athlete for the worlds biggest and all female mixed martial arts organisation, Invicta FC. Mellony is a very beautiful, sporty person who has played many different sports such as tennis, gymnastics and soccer and is also a Personal Trainer, Mellony has now found her forte in MMA. She is bound for success and will be a Champion in her division in the not too distant future.
Tolly Plested - BJJ Black Belt
A seasoned fighter in MMA with an undefeated record of 8-0, Tolly is a tough opponent to face. As well as MMA, Tolly competes and is currently the British and European No Gi Champion as well as the Silver Medal holder in the European Brazilian Jiu Jitsu Gi Championship. A full time teacher of BJJ and MMA, Tolly is tipped to make it all the way to the top.
Jamaine Facey - UCMMA k1 World Champion
Jamaine is a man with many talents. First and foremost he is an MMA fighter who stands up for what is right in all aspects of the sport. He does a lot of work with the youth of today and helping to keep kids off the streets with his "Hands Up Guns Down" project in London. He also runs his own promotion; works full time as a personal trainer; runs his own gym; referees MMA fights and organises MMA Holidays. Originally from Birmingham, Jamaine is now settled in London and his trademark flying knees are definitely something you don’t want to miss.
Liam Etebar - National Champion
A very hot prospect, Liam is an MMA lightweight athlete, who at just 17 years old, took on a much older and more experienced fighter in his MMA debut. Since that professional debut 3 years ago, Liam remains undefeated, with 5 wins in a row. Hailing from Eastbourne in East Sussex, Liam already has a number of titles and belts to his name and is tipped to be the next big thing in the MMA world and at only 22 years old, he has plenty of time to show his full potential.
Organisations We Work With
UFC
The Ultimate Fighting Championship (UFC) is the largest mixed martial arts promotion company in the world. It produces 40+ events worldwide annually and is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 30 different languages. The Ultimate Fighting Championship is the fastest growing sports organisation in the world, it started in 1993 as a professional mixed martial arts (MMA) organisation and since then the UFC has revolutionised the fight business, and today stands as the world’s leading MMA promoter, offering the premier series of MMA sports events that have sold out some of the biggest arenas and stadiums across the globe.
Bellator MMA
Bellator MMA is one of the world’s largest mixed martial arts (MMA) promotions. Bellator has a vision to enhance the fight business and offer the most exciting sporting events for fans and viewers across the globe, while featuring some of the top athletes in the world. Bellator is owned by American global mass media company Viacom, and currently airs in over 140 countries around the world, including Argentina, Brazil, Cuba, The United Kingdom, France, Russia, and several African nations. Bellator also airs live on Spike TV and has continued to reach over 100 million homes on a weekly basis.
One FC
ONE Fighting Championship is Asia’s largest Mixed Martial Arts (MMA) organisation with 90%+ market share in Asia. Headquartered in Singapore, the world’s most exciting MMA organisation hosts the best mixed martial artists and world champions, all on the largest media broadcast in Asia. ONE Fighting Championship has partnered with FOX and STAR Sports for an unprecedented 10-year cable television deal with a coverage that spans 70+ countries across the world and with live sell out arena shows reaching as far as Dubai, the global expansion has only just begun.
Invicta FC
Invicta Fighting Championships is a world championship All Pro Women’s Mixed Martial Arts (MMA) fight series dedicated to providing female athletes with a major platform to hone their skills on a consistent basis. Founded in 2012 by longtime MMA executive Shannon Knapp. Invicta FC is committed to pioneering the future growth of women’s MMA by promoting the best possible match-ups between female competitors, identifying and developing future superstars of the sport.
Key Demographics
MMA’s key demographics fits perfectly in the popular 18-34 year old male’s range. However, women are becoming drawn to the sport almost as much as as the men, with a massive 29.2% of the MMA fans being female. The reason for their interest is the drama of a good match-up and also the skill involved in the fights. As time goes on, MMA fans are increasing due to their love of a fast paced, action packed sport.
Magazines featuring MMA
Fighters Only, ESPN Magazine, GQ, Men’s Journal, People, Muscle and Fitness, Men’s Fitness, Men’s Health, Authority MMA, Ultimate MMA, Time, Maxim, Forbes, Business Week, Entertainment Weekly, FHM, US Weekly, Flex, UFC the Magazine, Tapout, FIGHT!, Stuff and Sports Illustrated to name a few.
Global Reach
As early as 2006 the UFC and other MMA organisations moved to capitalise on its global reach with a focus on European expansion. The goal was to export and manage the sport overseas in the UK and other parts of the World, both English speaking and non-English speaking regions. Since then there have been a number of hyped and sellout fight cards throughout Europe and the United Arab Emirates and regular events in the UK.
TV Channels Featuring MMA
Mixed martial arts streams to many countries in the world and around Europe. Depending on where you are viewing determines what channel you will be watching on. Italy, Turkey and the Netherlands air mma on Fox Sports. In the UK and Ireland you will find a lot on BT Sports which is accessible in over 4 million homes and has over 2 million active viewers, also on channel 5 and channel 4 in the coming months. Germany airs on the DSF channel and Spain on Optimum with France showing mma on RTL9. The Abu Dhabi Sports 6 channel airs mma in 20 countries with Setanta Sports channel airing in 10 countries across Europe and Africa. Mixed martial arts is everywhere and continuing to grow.
Corporate Sponsors
The leading MMA promotions in the world and their athletes are both sponsored by big name, blue chip company’s such as Bud Light who initially focused on awareness and viewership of the sport in bars. Muscle Pharm, who sponsor many MMA Athletes, Nike, Rebook, Adidas, Microsoft, Burger King, Harley Davidson, to name a few. They all saw the potential in the sport and the positive impact sponsorship has on their brand and its increased awareness.
Viewing Figures
The Viewing figures for MMA during 2012/2013 amassed a total topping 500 million around the world. With consistent viewing figures at each event the rise of MMA has already superseded those number part way throughout the 2013/2014 year. All weights be it Fly weigh or Heavy weight produce impressive viewing figures. With the large organisations in more than 130 countries around the world, in over 30 different languages, to over 2 billion homes, its hard to deny the coverage the sport garners.
Latest News
Quick Facts & Important Information
How We View Our Clients
Most sponsorships are the professional equivalent of a summer fling. You know them for a few brief, humid months, marvel over their Friday shorts-wear and heat-defying hair gel, but a year later you can barely recall their name. But not here at the European Sports Marketing Agency, here we take our relationships seriously.
How Do You Want Key Demographics To See Your Brand
Aligning your brand with mixed martial arts athletes does more than just say that your brand is cool. It says that your brand allows fan favourite athletes to be able to concentrate on creating the next “showtime” kick that will be replayed millions of times on TV and the internet. Do you want your brand to be there when history happens?
How The European Sports Marketing Agency Can Help Increase Your Market Share
ESMA is a leading sports sponsorship and marketing company focused on Mixed martial arts and mixed martial arts athletes. We work with top companies and athletes who want to get involved in the fastest growing sports in the world, via sports consulting, athlete & brand management, and corporate sponsorship opportunities.
How The European Sports Marketing Agency Is Viewed By Our Clients
The European Sports Marketing Agency has been identified by a humbling list of clients as having the ability to target the 18-34 year old demographic with extreme effectiveness. The ESMA has consistently utilised mixed martial artists (UFC, One FC, Invicta FC, Bellator fighters) and the surging worldwide phenomenon that is MMA when activating branding and activation campaigns for clients looking to be seen by this coveted demographic.
How We Use Our Deep Understanding Of Business To Generate Client Revenue
The European Sports Marketing Agency’s understanding of the deep challenges that all businesses face, and how to come up with solutions, has been valued by our clients for years, and is the cornerstone of our continued success. We have displayed the ability to take a clients concept and map out the important steps that must be executed to successfully turn it into a revenue generating business. After precise executable steps have been identified, ESMA then provides clear guidance on how to best pair our clients business model with the appropriate marketing initiatives designed to target the appropriate customer demographic.